As the new season begins Jacqueline, assisted by Kenneth and the visiting Troy, scatters her late husband's ashes over Benidorm whilst Sheron and Billy Dawson check in, along with scheming, selfish grand-dad Eddie, teen-aged son Rob and precocious little girl Jodie Tiger returns with his dim friend Joey and both take a shine to new employee, the efficient Amber, whom Joyce has chosen over the smooth-talking Marcus - recognized by Troy as the man who, with accomplice Brandy, once robbed the hotel.

Kenneth's uncle dies but he leaves the salon to club doorman Norman, who demands a high rent for it. Fortunately Troy decides to stay on and, with Jacqueline, buy the lease from Norman. Sheron and her children are not amused when Eddie announces that he intends to move in with them whilst the Maltbys return, the worse the wear for a paint-balling session. Amber turns several male heads, including Tiger and Joey, who compete - unsuccessfully - to get her phone number, and Mateo, whose attempts to impress by demonstrating First Aid are just as fruitless.

Joyce attends a property auction where she is gazumped by restaurateur Mr Wu, though fortunately a former Solana guest comes to her rescue. Eddie almost convinces Sheran that he is terminally ill until she sees him misbehaving and Kenneth is less than pleased with Troy's plans for the new look salon. Joey and Tiger hit the town to pull local girls but fall foul of a group of bikers, leading to a drinking contest with a bizarre outcome whilst the Oracle, incensed that he has been dropped from his quiz league for alleged match-rigging, clashes with Pauline - who, after eighteen dry months, falls off the wagon as a result.

Joyce gets a public proposal from dodgy estate agent Monty, who, due to a mix up with identity cards, believes she is very wealthy, though he takes it back on learning the truth. Les tells Mateo he is going for corrective surgery - meaning for his eyes - but Mateo assumes he means a sex change operation. Eddie, sweetening Sheron with a champagne dinner he won, cosies up to Jacqueline whilst Pauline gets spectacularly drunk, buying drinks for Jodie whom she mistakes for a midget. The other guests are judgmental - until Geoff gives an open mike speech in defence of family, which strikes a chord.

As the Maltbys prepare to leave Benidorm after Pauline's drunken antics Geoff encounters an old flame whilst Joey and Tiger decide to go mountain climbing and fall foul of tourist liaison officer Grenville Titcombe when Joey relieves himself on a famous mountaineer's grave but are declared heroes when they rescue Grenville following a fall. Mateo comes into a lot of money thanks to a grateful customer's will and Jacqueline goes on a date with Eddie. Rob meanwhile lies about his age to impress Amber.

Benidorm prepares for its annual fancy dress fiesta though Mateo is a far from jolly clown. Les is missing son Liam with whom he always played the pantomime cow so Amber and Mateo hatch a plan to cheer him up whilst the Dawsons literally go overboard at the joke shop and the three boys dress as nuns and have to atone for their sins. Troy meanwhile is convinced that ex-lover Gavin is in Benidorm and pursuing him and is shocked to find he has a stalker in the besotted, unbalanced Daisy requiring Jacqueline, Kenneth and the staff to rescue him.

The Dawsons are overjoyed to learn that Jodie has won a place at stage school - until they realize the cost. Fortunately Eddie comes through to help. Joyce reluctantly allows British consul Sir Henry to hold the Pride of Benidorm awards at the Solana, hosted by the irritating comic Sammy Valentino and finds both Monty and Sir Henry vying for her affections, leading her to make a decision. Joey and Tiger win the Hero award after their mountain rescue though the two Peter Andre tribute acts come to blows whilst Mateo finds himself the perfect flat-mates and Les is reunited with Liam. Kenneth and Crystal Hennessy-Vass both shine at the karaoke evening, rounding off an eventful evening and holiday week.